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Healthcare · Clinical News

Peer-reviewed research, rewritten for clinicians between patients

Clinical news for optometrists and ophthalmologists who don't have time for the full study. Written for Glance, the daily brief from Eyes On Eyecare.

Client

Eyes On Eyecare

Industry

Healthcare Media

Format

Clinical news, Q&A

Status

Ongoing

The brief.

Glance is the daily clinical news brief for working optometrists and ophthalmologists. The audience reads it between patients. Every story has to land in under 400 words, surface what's clinically actionable, and include the stat that matters.

The voice is conversational but precise. It's news, written by a journalist for a clinician. Not marketing. Get any of that wrong and the editors send it back.

What I did.

Each story starts with the source study. I read the full peer-reviewed paper, pull the methodology and the result, then find the single clinically actionable finding worth a clinician's two minutes. The Q&A format means every paragraph is a real question a working clinician would ask, answered with the data, in the order they'd ask it.

"Every story has to land in under 400 words, surface what's actionable, and include the stat that matters."

For a recent piece on brimonidine and retinal blood flow, I led with the headline finding (a 12% improvement in mean ocular perfusion pressure), explained the study population, then closed with the clinical implication. The final article ran at 380 words. The editor flagged it as a model of the format.

The results.

25+ articles published on a weekly cadence. Editor feedback consistently lands in the "low-edit" column, meaning pieces ship close to the original draft. Several have been pulled into Glance's most-read weekly digest.

25+
Stories published

Peer-reviewed studies translated to clinician-facing news

Weekly
Cadence

Ongoing assignments on a regular schedule

<400
Words per piece

Average length of published article

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